Kalki Fashions keeps customers engaged (and spending 19% more) with its mobile app

About the Brand

Kalki Fashions is renowned for its luxurious yet accessible ethnic and occasion wear.

Meet Kalki Fashions, a contemporary Indian fashion brand that’s become a staple for weddings and celebrations across the globe. Known for blending traditional craftsmanship with modern design, Kalki offers premium-quality ethnic wear at approachable prices—perfect for making a statement at every special occasion.

Recently, we connected with the Kalki Fashions team to explore how the brand leverages its digital platforms to enhance customer experience, drive retention, and build a loyal community of fashion-forward shoppers.

“We don't want our consumers to ever have to choose between form and function. And ultimately, our end goal is to get our product into your hands, keep you organized, and looking good.”

The Challenge

KALKI Fashion saw a mobile app as an opportunity to expand digitally, scale faster, and strengthen customer loyalty.

Unlike many brands that build apps to fix immediate challenges, KALKI Fashion’s approach was driven by vision rather than necessity. There was no single pain point to solve. Instead, the brand identified a powerful opportunity—to create a seamless, personalized shopping experience that brings its luxury ethnic wear closer to customers, deepens engagement, and builds long-term relationships beyond traditional eCommerce.

“We want to be where the consumer is, but we also want to be where we think the consumer is going to be in the future… And so I thought of introducing a mobile application not just as another revenue channel for us, but also to introduce an additional way for us to have an experience for our consumers. A two-way conversation. It was kind of a no-brainer”

The three goals that matter most to our team are:

1. Driving profitable growth
2. Diversifying acquisition strategies
3. Increasing customer retention

The Solution

The KALKI Fashion app became a low-lift channel for building a loyal community through exclusivity and convenience.

With RapidApps designed as a seamless extension of KALKI Fashion’s Shopify store, launching the mobile app required minimal operational overhead. The app fit naturally into the brand’s existing workflows, allowing the team to maintain consistency across inventory, marketing, and customer experience. According to the KALKI Fashion team, this made the app an easy and efficient way to deepen customer engagement while offering a more personalized and premium shopping journey.

“Our consumers are highly engaged, very enthusiastic on social, and all they want is more content outside of our product, whether it's behind the scenes at our photo shoots or exclusive interviews with Shay… Being able to bring [the content] into our app has been a real benefit and a big draw.”

The Results

Customers may not shop for occasion wear every month, but the KALKI Fashion app keeps them engaged until the next celebration.

When reviewing performance metrics, the KALKI Fashion team quickly noticed a strong difference between the app and the website. App users showed higher engagement and conversion rates, proving that the mobile experience played a key role in keeping customers connected to the brand—whether they were actively shopping for a wedding, festival, or simply browsing for inspiration for their next big moment.

“For the last couple of months, we've seen around 12% growth in terms of the revenue that's coming from those push notifications. And again, those are free, right?”